Marina Goba
Artist · Designer
Design Practice
I’m a Brooklyn-based senior designer and creative director with over 8 years of agency experience developing identities, packaging, websites, campaigns, and visual systems for consumer and lifestyle brands.
My design practice is rooted in building brand worlds that are strategic, structured and adaptable. I’ve worked across personal care, music, food & beverage, and culture, with clients including Q-tips, Vaseline, Talenti, SheaMoisture, SPARTA Distribution, Bling2o, Country Crock, and others.
Art Practice
My art practice begins with observation. I’m drawn to the relationships between the built and natural world, particularly the ways animals, people, architecture, and materials coexist and adapt to one another.
I work across cut paper, painting, photography, and material experimentation, often using repetition, reduction, and accumulation to explore these relationships. My ongoing work with pigeons grew from photographing them around my Brooklyn neighborhood in 2020. What began as a fascination with an overlooked city bird has become a way of thinking about movement, community, scale, and belonging.
My Approach
Across both practices, I’m interested in how individual elements become part of a larger whole — and what happens when that whole is allowed to change. I think in systems, but I'm interested in what happens when systems stop behaving perfectly.