SPARTA Dist.
World Building

  • Design Strategy

  • Brand World Creation

  • Website Design

  • Social Media Strategy + Design

  • Branded Merch

I worked as Creative Director with SPARTA Distribution to build a consistent brand presence across platforms. SPARTA is a boutique music distribution company within Warner Music Group. They wanted to pay homage to their parent company (300 Entertainment), while distinguishing themselves from the rest of the distribution category.

The only assets SPARTA had were their word-mark, spartan helmet and the color red. The goal was to infuse narrative depth to the brand. Bringing the energy and grit of the NYC music industry into the visual identity, as well as a nod to their origins.

I created a strategic narrative and mood board for SPARTA. Which I translated into a cohesive visual identity across social media, website and print— with precision and rhythm at the brand’s core.

The Artist Roster page flows like you are browsing through boxes of vinyl records

I created a custom cut-paper piece to bring in texture, depth and rhythm.

The rebrand launched with t-shirts, hoodies, lighters, coasters and napkins