I worked with SPARTA Distribution to build out their brand world strategy, website design, merch and newsletter & social media presence. SPARTA is an up and coming music distribution company within Warner Media. They wanted to pay homage to their origin, while distinguishing themselves from their parent company and the rest of the distribution category.

The only assets they had were the word-mark, spartan helmet and the color red. The goal was to infuse narrative depth to the brand. Bringing the culture and grit of the NYC music industry into the visual identity, as well as a nod to their origin story.